Our Blog

If you’re running ads on Facebook, Instagram, or TikTok, one of the biggest questions you’ll face is this: Should I use a photo or a video? Both formats can work, but knowing when to use image ads vs. video ads can make the difference between wasting money and getting real results. Let’s break down the […]

Let’s be honest—not everyone feels confident in front of the camera. For many Ethiopian business owners, recording a professional video feels overwhelming, especially when there’s a script to follow. At Awaj Ads, we understand that. That’s why we use a special filming method called line-by-line scripting—a simple but powerful way to help even the shyest […]

One of the biggest mistakes businesses make on social media is trying to sell in every post. Every caption says “Buy now,” every video ends with a product, and every viewer scrolls past. Here’s what most people don’t realize: there are two kinds of content—one grows your audience, the other sells to it. If you […]

If you’re a business owner worried that your page doesn’t have thousands of followers, you’re not alone. But here’s the truth: not having a big following isn’t your biggest problem — having weak content is. In 2025, social media is no longer about follower count. It’s about content strategy. The brands winning online today are […]

If you’ve been running ads on Facebook, Instagram, or TikTok and you’re not seeing results, you’re not alone. Many Ethiopian business owners boost posts or launch ads with high hopes—only to end up with no sales, no leads, and a lot of confusion. The truth is: if your ads aren’t working, it’s not because social […]