Camera Shy? Here’s How We Help You Shine on Video with Line-by-Line Scripting |

Let’s be honest—not everyone feels confident in front of the camera. For many Ethiopian business owners, recording a professional video feels overwhelming, especially when there’s a script to follow.

At Awaj Ads, we understand that. That’s why we use a special filming method called line-by-line scripting—a simple but powerful way to help even the shyest business owners deliver clear, confident videos without pressure.

Here’s how it works.

What Is Line-by-Line Scripting?

Line-by-line scripting is a filming technique we use where the client only needs to say one or two sentences at a time. Instead of memorizing a long script or doing one perfect take, we break the video down into small, easy pieces.

We coach you line by line, film each one separately, and later stitch everything together in post-production to make it look smooth and natural.

The result? A confident, professional video without the stress.

Why We Use It for Business Owners

You Don’t Need to Memorize Anything
No need to worry about forgetting your lines. We guide you step-by-step and even read the line before you say it.
It Sounds Natural, Not Robotic
You speak in your voice, your tone—just more clearly and with direction. That keeps the message authentic and relatable.
It Makes Production Easier and Faster
We can stop and start anytime. If you mess up a line, no problem—we just redo that part. You don’t have to start the whole thing over.
You Look Like a Pro—Even If It’s Your First Time
Once it’s edited, no one will know it was filmed piece by piece. It looks seamless, polished, and professional.

What the Process Looks Like

Here’s what happens when we shoot a line-by-line video for your business:

Step 1: Script prep
We write or help you write a short, clear script (around 60–90 seconds).
Step 2: On-set coaching
During the shoot, we break the script into short lines. We’ll read you each line and give you time to repeat it on camera.
Step 3: Calm and confident delivery
You speak naturally, just a couple of lines at a time. We take care of everything else.
Step 4: Post-production magic
Our editors cut out the pauses, stumbles, and breaks and stitch all the best takes together into one smooth, powerful video.

You look like you nailed the entire thing in one take—even if it took 20.

Final Thoughts: You Don’t Have to Be a “Camera Person” to Make a Great Video

Being nervous on camera is normal. But that shouldn’t stop you from marketing your business in a powerful way.

With line-by-line scripting, we take the pressure off you and let your message shine.

All you need to do is show up and speak. We’ll guide you through the rest.

Want to Try It?

At Awaj Ads, we specialize in video production that makes you look and sound like a pro—even if you’ve never done it before.